If you’re a HubSpot user, you know that it is always evolving with updated features, new tools, and revamped solutions. They are constantly pushing to revolutionize their offerings so you can unlock even more potential for your business. Keeping on top of what’s new in the world of HubSpot can be a bit overwhelming, but knowing what’s new and exciting can help to keep your marketing and sales strategies fresh.

So, what do you need to know right now about the new star of the show: Content Hub?

What is Content Hub?

HubSpot is doubling down on content and replacing CMS Hub with Content Hub: an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey. Content Hub brings together all aspects of content from web to marketing to sales in one easy-to-navigate place that helps marketers push content – even AI-generated content – through all marketing platforms all at once.

So why the change? From a marketer’s perspective, Content Hub becomes a trusty content creation co-pilot, guiding users through a delightful customer journey, from first touch to post-purchase bliss using top-notch content. With Content Hub, you get all the great features of CMS Hub plus a bunch more. Plus, the content features that you loved from Marketing Hub are now conveniently packed into Content Hub, making it your one-stop content creation destination.

Manage and Create Content with Ease

Content Hub is the holy grail of centralized content management. Everything you need lives harmoniously in one place for every platform you use – which means you can avoid inconsistent and time-consuming content management. Armed with powerful analytics and CRM insights, you can fine-tune your content strategy and easily craft personalized content that drives engagement for your audiences at each stage of their journey.

Now, let’s talk about some of the many features of HubSpot Content Hub.

Feature 1: Content Remix

The world of marketing moves fast, and with the introduction of new technology, it’s changing even faster. It can be difficult to keep up with producing unique content for each channel, and for each customer segment. Now, with Content Remix’s use of AI, you can adapt and repurpose one piece of content across all channels to expand your reach. Why settle for a one-hit wonder when you can remix your content into a hit list?

Feature 2: Brand Voice

Content Hub makes it easy to ensure consistent brand messaging with the Brand Voice tool. Define your brand’s unique voice once, and let the AI ensure consistency across all content creation. And with the addition of your brand mission, you can confirm that the personality and tone traits are just right. The Brand Voice tool can streamline your content creation process and reduce the hiccup of confirming your brand voice comes through for each piece of content created by different writers on your team.

Feature 3: AI Blogging Assistant

Whether you just need a nudge in the write direction or need a full-blown outline, Content Hub’s AI Blog Writer can help you avoid wasted hours because of writer’s block. Instead of sifting through countless possible topics (which can sometimes feel like shooting fish in an SEO barrel), you can prompt Content Hub with ideas, and it will generate content titles for you. It will even show you the monthly search volume of the topic titles to help you choose which blog will have the highest impact. From there, the AI will generate an outline for your blog that you can edit, replace, and refine before it generates the blog in the tone of voice that you set up with Brand Voice.

As you assess how your blog posts are performing, you can leverage Content Hub’s built-in reporting tools to see what resonates with your audience so you can fine-tune your content strategy based on data.

While AI is still in its relative infancy, always have an internal expert review and weave customized content in as Google can penalize AI users that generate vague content. But that’s a topic for another time.

Feature 4: Blog Narration

Not everyone likes to read content. Some prefer to listen. Content Hub offers a narration tool that transforms your written blogs into engaging audio versions that not only cater to personal preferences but also makes your content more accessible. You can even choose the voice!

Feature 5: Lead Capturing

Not all leads are created equal. With software that supports your lead generation efforts, you can capture, nurture, organize, and prioritize leads effectively in one centralized CRM, accessible to all teams. No more contact chaos or data silos – just clear insights and smoother execution for your sales team. With HubSpot, you can target specific customer groups or individuals in different buying roles with highly relevant content to boost engagement – and ultimately conversions.

HubSpot Marketing +

You can combine the benefits of Content Hub with useful features of Marketing Hub Professional (like workflow automation and social media management), with Marketing+. This is a new package that HubSpot offers to give you the best from both hubs. Marketing + is available at the pro and enterprise level and is competitively priced.

Unlock the full potential of AI with HubSpot’s Content Hub and supercharge your work like never before!