Navigating the world of home building (and selling those homes!) takes more than just bricks and mortar – it’s about strategy, innovation, and staying ahead of the curve. That’s where HubSpot swoops in as your ultimate ally, revolutionizing the way you manage your business. It’s the ultimate CRM for home builders, offering a wealth of benefits to streamline your operations and elevate your sales and marketing efforts.

Why HubSpot?

Now, we love a good spreadsheet (maybe more than most), but scattered documents, incomplete info, and endless email threads are annoying – and inefficient. Think of HubSpot as your all-in-one command centre, where you can manage leads, nurture relationships, and track progress. The comprehensive suite of hubs, including marketing, sales, services, operations, and a content management system (CMS) combines efficiency, versatility, and business intelligence so you can unlock more potential, empowering your business to thrive in today’s fiercely competitive landscape.

The power of personalization

Picture this: you’re a home buyer scrolling through dozens of listings and websites, trying to find your dream home. Suddenly, you’re the recipient of a personalized email from your friendly neighbourhood home builder (that’s you by the way) sharing information about a new community that checks all the boxes. Thanks to HubSpot’s robust CRM system, you can tailor your communications to each prospect based on their preferences like ideal home, buying power, desired community (the choice is yours). They’ll feel like the VIPs they truly are, at each stage of their buying journey, from bringing them through the door to walking across the threshold of their new home… and beyond. Because lasting connections lead to lifelong advocates.

Streamlined sales processes

Show us the person that loves manual data entry, and we’ll buy you a coffee (for real). Not to mention, is there a company in this world that doesn’t want to save time and money? HubSpot is automation heaven, with sales tools that let you track every interaction with your leads, from the initial inquiry to the final contract signing. With customizable pipelines and automated reminders, you track every aspect of the home building process – from sales and administration to construction – HubSpot ensures no step is overlooked and no sale slips through the cracks.

Customer service superpowers

Once the final nail is hammered in and the keys are handed over, your relationship with your homeowners enters a whole new phase. With HubSpot’s customer service tools, you can provide top-notch support every step of the way. From turning the keys over to new homeowners to addressing maintenance requests without the stress, you’ll be a superhero in their eyes – you won’t even need to dust off your cape. And you’ll be able to measure their satisfaction so you can continue to improve the buying and homeowners’ experience based off real feedback. Take that competitors!

Fun with reporting & analytics

Ok so maybe this is where we really geek out, but HubSpot’s reporting and analytics are second to none. It’s where we can turn numbers into insights and insights into action. Tracking your website traffic, monitoring email engagement, assessing how long a lead stays in the decision stage, measuring conversion rates, and analyzing the ROI of your ad campaigns (just to name a few) – all in a handy dashboard. Info at your fingertips like this means that not only do you gain visibility into the state of performance across communities and product lines, but you can clearly forecast your topline revenue and see what needs to happen to increase it so you can confidently plan for the future. Making data-driven decisions has never felt so good.

Integration with home builder ERPs

You’d think that because of how awesome and cool HubSpot is for home builders, it could be a bit of a bully, but it plays surprisingly well with others. HubSpot seamlessly integrates with popular ERPs for home builders, ensuring compatibility and efficiency to simplify your operations and enhance productivity.

Ready to build with HubSpot?

Success isn’t just about having the right tools; it’s also about knowing how to leverage them effectively. Partnering with Everbrave ensures you select the perfect hubs and tiers tailored to your specific needs. Think of us as the super smart architect that maps out just the right placement for a window to draw in the optimal amount of light to brighten a space and make heating the home more efficient. We can help you take your CRM from the basics to a customized experience with training that makes it easier for your sales teams to get up and running, quickly. And that’s money in the bank.

Still curious how HubSpot can upgrade your business? Drop us a line, we’d love to chat.