I came across this video, and was truly inspired by the underlying message. It’s a story about John Nese, a California entrepreneur who runs a “soda pop stop”, and specializes in carrying a huge selection of Soda’s brought in from all over the USA and around the world. He’s really keyed in on the magic of branding, and the art of differentiation, and most importantly, has realized that he doesn’t need to compromise to be successful (you won’t find Pepsi Cola on his shelves!). Rather than trying to be something to everyone, he’s found success as a niche business, all while supporting other niche businesses. Very cool.